SOFI Data Tracker - Jan 15, 2025

SoFi web traffic bounces back in December 🚀

SOFI 0.00%↑ HOOD 0.00%↑ AFRM 0.00%↑ UPST 0.00%↑ LC 0.00%↑ NU 0.00%↑

Highlights

• SoFi web traffic bounces back in December (+6.3% MoM)

• Affirm +14% MoM

• Nu and Robinhood both +9% MoM

• r/sofistock grew +2.1% WoW, now above 24K members

• SoFi-Android 5-star app reviews +5% weekly growth

🚨 If you want to see the data in its entirety, join the Discord!

Web Traffic

• Dec 2024 → Nov 2024:

  • Affirm: +14.4% to 20.7M

  • Robinhood: +9.1% to 42.2M

  • Nubank: +9.1% to 42.2M

  • Klarna: +4.6% to 69.9M

  • SoFi: +6.3% to 25.5M

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Reddit Growth

• r/sofistock:

  • Dec 23: 23.1K → Jan 13: 24.3K (+5.45%)

  • Medium-term growth: +23.3% since Nov 11

• r/sofi:

  • Dec 23: 44.2K → Jan 13: 45.3K (+2.33%)

  • Slower long-term growth (+7.6% since Nov 11)

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App Downloads and Reviews

• Downloads:

  • SoFi iOS: 200K/month, little growth in Q4

  • SoFi Android: Decline in November (-11.11%), stable in December

• Total Reviews (Jan 6–Jan 13):

  • Apple: +0.3% (348K)

  • Android: +1.14% (39K)

• 5-Star Reviews (Jan 6–Jan 13):

  • Apple: +0.25% (307K)

  • Android: +5.28% (25.7K)